Blooming Babe, the natural pregnancy skincare range was created by Irish born entrepeneur, Elizabeth Horgan (A.K.A Matthew and Ethan’s mum).
She conceived the idea of an ethically-based chemical-free beauty brand during her own pregnancies. One of the biggest challenges she faced was finding a natural chemical-free product that would ease her chronic psoriasis, a condition she felt was exacerbated by pregnancy. Hence, her search began for pure clean natural beauty products. Elizabeth’s love of research and problem solving led her to develop the products she new from her own experience, were missing from the market.
And thus Blooming babe was born! (see below the Pregnancy Survival Kit).
In addition to her developing Blooming Babe, Elizabeth is a trustee for Learning for Life, a U.K based charity that provides education and teacher training for children in the most impoverished areas of South Asia. Through her business, Elizabeth has pledged a percentage of her company’s profits to Learning for Life - “All children regardless of background deserve a fair chance; education is not a privilege it is a necessity”.
Elizabeth goes on to say:
"Realising, that pregnancy can often leave one feeling a little cut off from the rest of the world, we dedicate this blog to all you beautiful mums-to-be. Here, you will be able to read and write about pregnancy with people you can you can relate to! Throughout my personal journey in developing Blooming Babe, I have been fortunate enough to have met some of the most amazing people who work in various professions related to pregnancy. Each of these individuals have indispensible knowledge and insight into pregnancy and related matters. Over the course of the next few months I shall introduce them to you. Now I'd like to introduce my beautiful friend Jo":
